How to Customize Your Social Share Buttons for Increased Traffic Part 1

How to Customize Your Social Share Buttons for Increased Traffic

Are you happy with how social share buttons work on your website?

Do they auto-populate with information that makes your brand look good on social networks?
To maximize the benefits of social sharing on your website, you need to make sure  your social share buttons contain customized messaging that’s easy for your readers to use and benefits your brand.
In this article, I’ll focus on how to optimize the top social share buttons for your website.

What’s an Optimized Share Button?

An optimized share button automatically generates a sharable message with custom information for your brand.
Here’s an example of a social share button tweet that’s not optimized with custom information.

Here’s an example of a tweet that has not been customized.

While the product ID number shows in the URL, the tweet is missing the brand’s Twitter handle and hashtags. Including these items would help the brand increase followers, reach and engagement.
Here’s an example of a social share button tweet that’s optimized to auto-populate with the brand’s Twitter handle.

This tweet has been customized to display the product name and color number within the URL, and includes the brand’s Twitter handle.

Notice the additional information included thanks to the customized URL in the tweet above.
Customized share buttons let your readers share useful information and help you control brand messaging at the same time.

Installing Social Share Buttons

Each social channel handles share buttons differently and allows for various levels of customization. All channels offer options for look and feel, size, share count, connection annotations and what metadata is automatically pulled through the widget.
Below, I cover share buttons for Twitter, LinkedIn, Google+, Pinterest, Facebook and email.
I’ll explain which buttons let you add your username or include hashtags; how URLs, images and page summaries are rendered; and how to best install and customize each button.
If you have a basic familiarity with HTML, the buttons are relatively easy to install. You can also send this to the person who does your technical web support.

#1: Twitter Share Button

Have you ever wanted to retweet something from someone you wanted to network with, but couldn’t find his or her Twitter handle in the automated tweet? Did you look for a Twitter handle to include in the retweet? Or did you abandon your networking endeavors?
In the example below, the Tweet button on ModCloth’s blog automatically pulls through the blog title, a custom shortened URL and their Twitter handle.

This is an example of a tweet from a customized Tweet button.

Here’s how the message looks when tweeted.

Here’s how you can customize the Twitter Share button:
Step 1: Go to Twitter Buttons and select the “Share a link” button you like best.
Complete the form fields in Options and make sure to include your Twitter username in the Via and/or Recommend section.
Select “Use the page URL” for share URL and “Use the title of the page” for tweet text.

Customize your Twitter Share button with your Twitter handle and any relevant hashtags.

Step 2: Click the Tweet button to preview how your tweets will display.

Preview the auto-populated message to see how it looks with your customizations.

Step 3: When you’re satisfied with how the tweet looks, copy and paste the code into the HTML for your site in the location you’d like the button to display.
Save the change to your site and you have a customized Tweet button.

#2: Google +1 Button

The Google +1 button attributes include the page title, URL, image and recommendations.

Simple’s Google +1 buttons automatically pull through article titles and images.

You can also select from advanced options, including how the +1 button loads, to better fit the needs of your website. For example, select Asynchronous JavaScript loading to improve page load time by allowing the browser to load the page and the +1 button code at the same time.
Google+ pulls information to auto-populate in one of four ways, in this order:

• Schema.org
• Open Graph Protocol
• Title and meta description
• Google’s best guess from page content

To ensure the best rendering of the share message and create the most eye-catching message, I recommend you implement both Schema and Open Graph on your site.
Visit the Google Developers page and follow the instructions below to customize your Google+ button.
Step 1: Select the desired button size, annotation format (meaning where the share count displays) and width.

Customize the size and format of your Google +1 button.

Step 2: Select the appropriate advanced options.

Advanced Google +1 button options allow you to choose how the button loads on the page, impacting render time.

Step 3: Now that you’ve formatted your button, click “Want to customize your snippet?” below the preview and code to customize the share message.

Here’s where you can customize the message that is auto-populated for the Google +1 button.

Step 4: Copy the snippet code and the button code from step 2, and paste them where you want the button to appear.

Preview the share button and copy your code here.

Just like that, you have an optimized Google+ button on your site.

#3: LinkedIn Share Button

LinkedIn’s Share button is more basic than those for other social media networks. And it isn’t for every brand, but should be included if you deliver B2B content.
The LinkedIn Share button not only pulls through your title, description and image from the page, it also lets users edit the post.

The target audience for American Express’s Open Forum blog is entrepreneurs and SMB owners; therefore, it makes sense that LinkedIn is the first button in their share options.

To install the LinkedIn Share button, visit the LinkedIn Share Button generator and follow instructions below.
Step 1: Leave the URL to be shared blank and it will default to pulling the current page. Select how you want the share count to display.

Select your preferred format for the LinkedIn Share button.

Step 2: Preview your button. If you’re satisfied, click “Get Code,” then copy and paste it where you want the button to display.

Copy the code generated for your LinkedIn Share button.

That’s it! Your optimized LinkedIn Share button is ready to go to work.

#4: Pinterest Pin It Button

Because Pinterest is image-based, the Pin It button only works on pages that include an image.
The Pin It button ignores any background images in your CSS and pulls any content within <img> tags that are at least 80×80 pixels.
If your page has multiple images, they are listed in the order in which they are specified in the HTML file.

Fab.com coded their Pin It buttons to automatically show their brand name in the pin description.

Pin It buttons require a bit more advanced coding than other sharing buttons. Don’t be afraid to check with your web developer to make sure you’re using the correct URL, image and description. When you’re ready to build your button, visit the Pinterest Widget builder to get started.

#5: Facebook Share Button

Facebook offers two types of buttons: Facebook Like and Facebook Share. Both buttons allow users to share your content on Facebook and create a story on their news feed. The difference is in how the news feed stories display and how much control the user has in crafting that story.
While both buttons allow users to add a comment and tag friends, the Facebook Like button doesn’t allow them to edit the headline, description or thumbnail image.

Here’s a Facebook Like button dialog box. Note that you’re unable to choose the thumbnail image or edit the title or description.

The Facebook Share button lets users make these changes. That means more exposure and engagement for you because the reader can personalize the post for their audience.

In this image you can see how the Facebook Share button allows the user to edit the description (highlighted in blue).

For this reason, I recommend you create a customized Facebook Share button for your website.
Follow these step-by-step instructions to add Facebook Share buttons to your site:
Step 1: Leave the URL field blank, as this will default to sharing the page that the button lives on. Enter the width that makes sense for your page design.
Then choose from six different layouts that combine different designs and share count displays. I recommend you use a version with share count to increase sharing—if readers see that others have shared something, they’re more likely to share it themselves.

Customize and preview the Facebook Share button.

Choose from six different layout options for the Facebook Share button.

Step 2: Click “Get Code” and choose between HTML5 and XFBML (iFrame and URL do not work with the Share button).

Copy the code that Facebook generates for your Share button.

Step 3: Copy and paste the code where you want the button to appear on the page.
Step 4: Include the proper Open Graph (OG) tags in your page to allow for more appealing share messages. The basic OG tags to use are title, site_name, URL, description, image and app_id (this tells Facebook what the site is and allows Insights to work).
An OG tag for a page title looks like this:

<meta property=“og:title” content=“This is the Title of the Page”/>

Depending on your business’s industry and the type of content being shared, you can also include other OG tags like media type (this defaults to the website if no media type is specified), locale, author and publisher. It may seem complicated, but know that OG is just meta-tags and your web developer should be familiar with them. Learn more about Facebook Open Graph.
Once the code is copied and saved to your site, the Facebook Share button is installed.

#6: Email This Button

True, email is not considered a social media network. However, according to research by The Atlantic, emails, instant messages and other “dark social” channels account for 69% of the sharing that occurs online.
These objects are considered “dark social” because they’re untrackable through Google Analytics as people typically copy and paste a direct link, which shows as direct traffic in analytics.
Email buttons differ based on whether you’re using HTML, CSS or another programming language. Regardless of which language was used to build your site, make sure the title pulls through as the email subject line, and the URL renders correctly in the body copy so that the recipient can easily click on the link to visit the source from any email platform and device.
Work on your own or with a designer to develop a button that matches the look and feel of your site. Then add this code, which will open up the user’s default email client and create a new message:

<a href=“mailto:email@domain.com?subject=page title”>email button</a>

How to Measure and Enhance Performance

Google Analytics shows activity on these buttons within the Social Plugins section. You can also use Event Tracking to see how many users click on each social share button.
Keep an eye on the volume of shares for each button.
If you find that one button isn’t generating any shares, your audience simply may not use that social media channel. Consider removing the button to make room for others that perform well.
Conclusion
Facebook, Twitter, Google+, LinkedIn and Pinterest are arguably the top 5 social networks today. While you should make it easy for your readers to share your content on these networks, you should also make it a priority to control how your content looks when it’s shared.
Take advantage of the custom attributes each platform’s share button provides to help ensure that your brand messaging stays intact when your content is shared.
What do you think? How do you use social sharing on your site? Which buttons have you seen the most success with? Share your experiences in the comments below.

Tags: angie pascale, email share button, facebook share button, google+1 button, linkedin share button, pinterest pin it button, share button, social media button, social share button, twitter share button

Update Google+ from Twitter & Facebook?

How to update Twitter and Facebook with your Google+ posts

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How do I update Google+ from Twitter & Facebook? (The Reverse)

 

So, you want to do the reverse? Well, unfortunately (as of the time of posting this) it’s not possible. Google’s Google+ API is still being tested and has not been fully released. Some social media tool companies have been given early access to the API (Hootsuite, Buddy Media, Context Optional, Hearsay Social, Involver & Vitrue) and so you are able to manage your Google+ business pages from these 3rd party tools.
You’ll have to pay of course- and Hootsuite Enterprise Edition (it isn’t currently available on other cheaper editions) costs over $1,500 per month. (UPDATE- Google+ pages integration is now free on Hootsuite). For more information, see Google’s announcement of 3rd party Google+ Management tools on the Adwords blog or the Google+ 3rd part tools page. There have been some tools to enable you to post to multiple networks from your browser, but that’s something else entirely. Unfortunately until the API is fully available we’re going to have to wait. This post by Shashank on the FastGush social media site interviewed Buffer App‘s co-founder Leo Widrich (@LeoWid) with some exciting news- Buffer will soon be able to send updates to Google+ as well as LinkedIn and Pinterest. I’ll post as soon as I hear any news. (UPDATE- Buffer now officially posts to LinkedIn and Google+ but not Pinterest as of yet)  
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How to Improve Website Personalization

How to Improve Website Personalization with A/B Testing

If you’ve visited your dashboard recently you might have noticed the newest functionality in our Audience Targeting rules creator – the ability to create A/B tests with multiple rules to see which perform best (learn how to set up your first test!). Paired with the ability to create sophisticated and customized messages, Audience Targeting is now better than ever. But why are A/B testing and personalization important? Let’s find out.

If you run a website, you probably already understand the independent value of both A/B testing and personalization. What you might not have considered, however, is how those two factors can be even more effective if you use them together. First, let’s take a look at how each is vital to a successful website in its own right.

A/B Testing Helps Refine Strategy

A/B testing—also known as split testing—is delivering two different versions of the same web page to visitors to determine which one performs better. The results can then be used to inform website redesigns, refine new tools and functionality, and most importantly, improve conversions. Here are just a few things that you can A/B test:

• Calls-to-action: Strong calls to action are one of the most important tools for driving both clicks and conversions, so figuring out which ones will perform the best is vital. You can test colors, copy and even text vs. button to see which drives the most sign-ups and sales with your audience.

• Images: People respond differently to visual elements, and the ones you choose make a big difference for conversions. Try testing product shots vs. people, static images vs. videos, or even image sizes.

• Copy: Viral success sites like Upworthy and Buzzfeed do vigorous A/B headline testing to discover what works. If you spend significant time on social media networks, you’ll know that it pays off for them. In addition to headlines, you can test tone, SEO copy, and share copy to see which pays off.

The list of site elements that can benefit from A/B testing is long and constantly evolving. You can use it to test virtually anything, but it’s important to not go overboard. If you try to test too much at once, you might not have a large enough dataset to pull anything meaningful. Focus on one test at a time, and when you’ve exhausted it for learnings, move on to the next. Over time, you’ll have a winning formula for delivering web pages that work.

Personalization Drives Conversions

As more websites begin offering personalized experiences, more visitors will come to expect it. If you visit a website populated with products, services, and content that you’re interested in, you’ll be more likely to continue on the path to purchase or sign up.
Here are just a few ways to personalize content to your visitors:

• Target different messages to new vs. returning visitors. If you’re a new visitor, you might be interested in learning more about the company and the products or services they offer. A returning visitor may be ready to begin the path to purchase. A loyal customer may be stopping by to see what’s new. Targeting specific messages to each of these groups will help them to engage with your brand in a way that makes sense to them more quickly.

• Offer different experiences for mobile and desktop users. People are increasingly using smartphones to browse the internet, and they need a different website experience than those who are visiting your website on desktop computers. Make sure your pages are easy to navigate and effective on any device your visitors may be using.

• Create custom landing pages. Make campaigns more effective by creating landing pages based on user demographics and behavior. You can target based on where they came from, where they’re located and whether they’ve visited your website, just to name a few possible parameters. AddThis Audience Targeting makes it easy to personalize pages and content based on the factors that are important to your business.

A/B Testing and Personalization Make a Great Team

A/B testing and personalization are both effective on their own, but if used together, the possibilities are endless! Consider this: you’re A/B testing shows you that 65% of your audience wants X, while the other 35% wants Y. If you then decide to go with X across the board, you’re potentially throwing away more than one third of your audience!
Use analytics to figure out what makes a user more likely to be in group X or Y. Is it the website they came from? Where they’re located? Whether they’re new or returning visitors? Once you know who each audience is, segment them and do more A/B testing.

Rinse, lather, repeat—and watch your conversions grow.

The important thing to remember about A/B testing and personalization is that your work is never done. Seasons change, trends change, and audiences evolve. Continually trying new approaches, testing their effectiveness, and refining your strategy based on what you learn will ensure that you’re meeting the needs of your website visitors. If you do that, they’ll reward you with traffic, sign-ups, sales and most importantly, customer loyalty.
To get started running your own A/B test, simply login to the dashboard, create an Audience Targeting rule and you will be given instructions on how to launch the test!

Tags: A/B testing, personalization

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New! Expanding Share Button for Your Site

New! Expanding Share Button for Your Site

We’ve seen a 32% increase in mobile shares over the past year across the AddThis network, inspiring us to introduce a mobile-optimized Expanding Share Button to our paid Pro and Business plans.

What is the Expanding Share Button?

Glad you asked! This new space-saving, mobile-friendly feature leverages material design principles, which allows it to expand on hover or click to reveal a variety of sharing options to your visitors.
The Expanding Share Button works across all devices – including desktop, mobile and tablet. As with all our other share buttons, you can customize the number and composition of the sharing services you’d like to display.

How to Add the Expanding Share Button to Your Website

If you’re already an AddThis Pro or Business account holder, just click here to activate the Expanded Share Button. If not, now could be a great time to upgrade your AddThis account.
If you need a hand setting these buttons up on your site, you can always email our support team at help@addthis.com, or tweet us at @addthissupport.

Tags: expanding share button

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Home : Blog : How Does Google Make Money? The Most Expensive Keywords in AdWords

How Does Google Make Money? The Most Expensive Keywords in AdWords

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Last updated: Mar 25, 2016

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Paid Search Marketing

How does Google make its money? On the heels of Google's blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords - what keywords demand the highest costs per click and are most competitive in terms of high search volume.

Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits. The results of our research are illustrated in an infographic of the most expensive keywords. (Click the image to enlarge the google adwords keywords infographic.)
Table of Contents:

    Google CPC
    Expensive Keywords
    Bidding Tips
    Bid Info

Most Expensive Keywords

The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:

    Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes")
    Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")
    Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
    Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
    Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
    Lawyer ("personal  injury lawyer," "criminal defense lawyer)
    Donate ("car donation centers," "donating a used car")
    Degree ("criminal justice degrees online," "psychology bachelors degree online")
    Hosting ("hosting ms exchange," "managed web hosting solution")
    Claim ("personal injury claim," "accident claims no win no fee")
    Conference Call ("best conference call service," "conference calls toll free")
    Trading ("cheap online trading," "stock trades online")
    Software ("crm software programs," "help desk software cheap")
    Recovery ("raid server data recovery," "hard drive recovery laptop")
    Transfer ("zero apr balance transfer," "credit card balance transfer zero interest")
    Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers")
    Classes ("criminal justice online classes," "online classes business administration")
    Rehab ("alcohol rehab centers," "crack rehab centers")
    Treatment ("mesothelioma treatment options," "drug treatment centers")
    Cord Blood ("cordblood bank," "store umbilical cord blood")

We found that that 97% of Google's revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue.
Google CPC: Google's Highest Cost Per Click Keywords

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click from PPC keyword bids. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

The google adword keyword categories with the highest volumes and costs represent businesses with very high lifetime customer value – in other words, these industries can afford to pay a lot to acquire a new customer. These most expensive keywords comprise businesses such as lawsuits, mortgage applications, and server hosting. Some high-volume keyword categories have lower CPCs because advertisers have slimmer margins to expend on PPC advertising.
The Most Expensive Keywords: Survey Methodology

We compiled data from our own trillion-keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period. This keyword list was then organized into categories by theme, such as "Insurance." The largest keyword categories were determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.
Tips for Bidding in a Super-Competitive, Expensive Google Adword Key word Niche

If you or your client are struggling to compete in a high-volume, high-CPC keyword category such as the most expensive keywords identified in this study, the PPC best practices are the same as always, except of course, the stakes are 1000x higher if you’re paying on average $50 per click vs. $0.05 per click. Here are a few tips to consider:

    Quality Score: High Quality Scores can help lower your average Google CPC. Tools like the Keyword Niche Finder and Keyword Grouper to break up larger keyword lists into smaller, more targeted lists which will enable you to write more targeted ad text and landing pages which should help improve relevancy and Quality Score.
    Be Specific: Target specific, 3-5 word keywords. Use a keyword tool to generate specific keyword ideas, and use keyword match types to ensure you’re only paying for keywords that are very specific to your business.
    Use Negative Keywords: Use a negative keyword tool to help figure out what kinds of words you’re likely to be matched against and weed out keywords that aren’t relevant to your business.
    Be Relevant
    Landing Page Optimization: The average conversion rate for just about anything on AdWords is around 2%. But we often see landing pages converting at the 20% or even 30% range. The key to landing page optimization is to keep trying out different types of offers and testing how people respond to them.
    Grade Your AdWords Account For Free: Use the AdWords Grader to get a free, instant audit of your AdWords Account to see how your AdWords account stacks up to the competition.

Google CPC
More AdWords PPC Keyword Bid Info

Visit the "Where's Google Making Its Money?" infographic for the full list of the top 20 most expensive Google CPC keyword categories and to embed the graphic on your own site.

Update (July 22, 2011): Check out the follow-up article to this study: Where's Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study.

Update (July 27, 2011): Click here to download a PDF version of this infographic.

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Comments

Tony.wright@wrightimc.com

Jul 18, 2011


The keyword [Mesothelioma] is consistently above $75/click for any real volume. I know that Google says it's only about $30/click, but believe me, it's more like $60, despite your quality score.

Larry Kim

Jul 20, 2011


Hi tony - thanks for your note. this study was looking for expensive, high-volume keyword categories. Mesothelioma is definately a expensive keyword, and search queries containing the word "Mesothelioma" were represented in several of the other categories, such as #19 "treatment" which included "Mesothelioma treatment". Also, keywords containing the word Mesothelioma also appeared in the "lawyer" and "attorney" categories. Mesothelioma by itself didn't have enough search volume to be by itself a top-20 big keyword category. Hope that helps clarify!

Ray

Jul 18, 2011


Tony - Are you the same guy who bought a bunch of links to the Johnson Law Firm which resulted in their site getting penalized? You're probably familiar with the cost of PPC for mesothelioma considering how their account was handled.

Flights For Travel

Jul 19, 2011


Hello Larry Kim That is really impressive work from your side. This will be really helpful for all seniors and juniors in this field. And then the keyword tool you told there is also a very great work but I must have to say that it's a bit expensive for a beginner like me :) I cannot afford this much in start. Tell me some any other package :P Regard Naveed (following you on twitter)

Larry Kim

Jul 20, 2011


thanks naveed. the keyword research suite is available for a free trial and reading our blog is free for all!! :)

Lemuel

Dec 11, 2015


Great post however I was wanting to know if you could write

a litte more on this topic? I'd be very grateful if you

could elaborate a little bit more. Kudos!

Jenny

Jul 19, 2011


Every Internet Marketer would like to know how to increase website sales, with a lot of website owners bemoaning the fact if they only had more traffic.

CaradB

Jul 19, 2011


Agreed on mesothelioma - I work solely in that vertical and I pay $200+ per click.

Bob Dumouchel

Jul 19, 2011


Surprised that bail bonds and other emergency services did not make it to this list.

How did you handle the quality score variable?

Larry Kim

Jul 24, 2011


we used actual average CPC's as reported by google keyword tool (not advertiser's maximum CPC bid, which are higher than actual average CPC, because of quality score as you point out).

Jim Rudnick

Jul 19, 2011


@Larry...great work here! I love both the infographic and the content is superb as well - so Kudos to Wordstream for this one! And, I blogged about same on my own site too just today! :-) Jim

Chris Hawkins

Jul 19, 2011


Wow - what an eye opener. I just launched my first iOS App, and also got the offer of $100 free AdWords from Google. The terms I was interested in 'earthquake plan' or 'earthquake family' were over $1.00 / CPC in the California demographic I was interested in. That seemed like a lot, but I see that that is small change.

The problem is that the App I am marketing will in my most optimistic visions get me about $5 / family. That would quickly be lost with Google AdWords. So I can see that for low-cost, single sale products, Google is very problematic.

Thanks for this great graphic.

kerryn

Jul 20, 2011


Hi

Call me an old timer but how do I get your blog post alerts via email?

I don't facebook or twitter and don't get RSS...I just want to get a good ol fashioned email....but I can't see how to subscribe.

Cheers Kerryn

Elisa Gabbert

Jul 20, 2011


Hi Kerryn,

We don't have an email subscribe option, but we do send out a weekly email with a highlight from the blog. If you like I can add you to that list. Shoot me a note at egabbert@wordstream.com

Thanks!

Pareekh Jain

Jul 20, 2011


This Top 20 Adwords data leads to interesting business case for BFSI search engine which has potential of 60% of Google's revenue and 50% of the cost

Niche Site Mamma

Jul 20, 2011


i am just now getting into the 'big dog pond' of niche marketing so this info is very timely for me!! Thanks for a great informative post.

Jack

Jul 21, 2011


I found the article very very informative.

Most especially the pie chart diagram.

Can you let me post this in my blog please?

Thank you.


jason

Jul 21, 2011


This should be read by every client, especially those in insurance, loans and mortgages who think that their product is the only one out there!

Thanks for these figures. they'll be really helpful. And keep up the good work

Adan

Jan 27, 2015


You can definitely see your skills in the work you write. The

sector hopes for even more passionate writers such

as you who are not afraid to say how they believe. Always follow your heart.

Paul

Jul 21, 2011


So you're referring to an Infographic where the two largest segments 24% + 12.8% take up over 50% of the area of the pie?

You sure you want to trust this data?

Larry Kim

Jul 21, 2011


hi paul, the missing 30% (corresponding to all the other keyword categories #21 and up) was taken out of the pie chart for a few reasons. We needed more space for the big categories. We didn't want "other keyword categories" to eclipse "insurance", etc. It was a visual design decision. My blog post for tomorrow talks a bit more about this. stay tuned!

Tom Foremski

Jul 21, 2011


Google gets 97% of its revenues from advertising, but that's from Google sites (AdWords) 69% and partner sites (AdSense) 28%.

Michael Chibuzor

Jul 22, 2011


Great content larry. The way you explained everything makes it really simple to profit with competitive keywords. I'm grateful for reading this.

Ty Wagner

Jul 22, 2011


This is a nice list and break down for internet marketers and people looking to see what niche to dive into. Some people have a hard time in choosing a niche because they might have a fear of it not being worth it or profitable. Don't be scared of competition. Embrace it, compete with the big guys and carve your own piece of the pie.

Lyrics

Feb 15, 2015


I do not know if it's just me or if everybody else experiencing issues

with your blog. It appears as though some of the text within your

content are running off the screen. Can someone else please comment and let me know if this is happening to them too?

This may be a problem with my browser because I've had this happen previously.

Appreciate it

dred

Jul 25, 2011


useful information, thanks this post :))

Anonymous

Jul 26, 2011


Thanks for the list. I would like to know, if this particular set of keywords also works for Chitika.

Andy

Jul 26, 2011


"97% of Google's revenue comes from advertising on Google sites"

Where did you get the 97% figure from? I thought Google got significant revenues from AdSense, which is advertising from non-Google sites.

Elisa Gabbert

Jul 26, 2011


Andy, our apologies, that should read "97% of Google's revenue comes from advertising" (including AdSense), as shown in the graphic.

Hoosier Daddy

Aug 04, 2011


Interesting. What's keeping the DoS hobbyists/activists from putting multimillion dollar dents in their targets with automated bogus clicks?

poppet

Mar 23, 2016


Hi! Do you know if they make any plugins to assist with

Search Engine Optimization? I'm trying to get my blog to rank for some targeted keywords but I'm not

seeing very good success. If you know of any please share.

Many thanks!

ferdous

Aug 08, 2011


Really intressting! Thanks!

TIM W

Aug 10, 2011


When a company pays for clicks at this high rate means that the customer generated will generally mean thousands of dollars in revenue for one customer. So as an example - 20 clicks cost $1,000,for a $50 keyword, 1 of the 20 become a client or customer, which could = $3,000, $5,000 or more in revenue. That's only a .5% return and most high end companies can get 2% and up. So in a lot of cases pay $50 for leads is a bargain.

Erma

Dec 23, 2014


It's impressive that you are getting ideas from this article as well as from our

argument ade at this time.

niaz

Aug 12, 2011


thanks for useful posting

Jonathan

Aug 15, 2011


Kinda late reading this and glad I found it, good work. Have to bring out that old chestnut EMD keywords and although I am not lucky or sharp enough to have registered any (in any language)I truly wish I had, looking beyond the very narrow issue of Google's possible dialling-down of some nebulous "SEO boost" given to exact match domains the EMD's are an edge I would take now.

simon from thebloggernet

Aug 23, 2011


nice article..but the above keywords you have listed is almost impossible to rank for..it will take 1 or 2 years of work to reach that spot..

Climber

Sep 02, 2011


Great article ! I found it very interesting and usefull, Thanks !

Johncross

Sep 05, 2011


And... what´s the most clickeables words? :p

an adwords mangement company

Sep 09, 2011


Really not surprised that Google make 97% for their revenue from advertising. In fact I wonder what the metric is in total,for all the related businesses that effectively make a living out of helping people pay Google or trying how to leverage Google SERPS such as companies like ours. In a way, from a marketing perspective 'search' industry is obviously becomming massive, where is it in relation to TV/Magazine/Print marketing industry? I'm sure thaere is some data out there on that. I'll go see if I can find some.

harvey

Sep 12, 2011


Let me start with, this is wicked :)one small question on methodology/sample though, are we talking about US only or is this global? thanks

Review Site

Sep 13, 2011


Quite good! Really an eye-opener this one. I for one, cannot even imagine paying $ 55 per click for a single visitor - who might not even buy. But then as a publisher, that is what we want ;)

Annie Key

Sep 19, 2011


Nice representation regarding the Top 3 Most expensive keywords in Google Adwords advertising. The Insurance fields surely got the top spot as a lot of people are dealing mostly about the insurance business. Loans and Mortgage are second and third respectively. The infographics used were also colorful and interesting.

don

Oct 14, 2011


This is still a great resource for affiliate marketers, I wonder the influence of the economy on some of these terms moving up and down, but I refer to thisquite often. Thanks,

marketing london

Feb 01, 2015


Currently it looks like BlogEngine is the preferred blogging platform out thyere right now.

(from what I've read) Is that what you arre using on your blog?

Shine

Oct 15, 2011


Thanks! Good resource!

Stoixima

Oct 22, 2011


Thanks for your great information. I came across your site via linkedin and i believe you make a good work here.

Anonymous

Oct 23, 2011


I have experience in PPC for loans. I found that if there is a high competition in Adwords that just means its a healthy market. That means there is profit to be had in alternative customer acquisition methods that are cheaper. I found a few! ;)

Ed

Nov 04, 2011


What a really useful piece of work, very interesting.Thought that perhaps 'money' or similar would be up there too.I wonder what a similar study for the UK would be like?

Ale

Nov 12, 2011


The chord blood keyword is the weirdest thing I have ever heard of. Oh, I get it, stem cell research....probablyThanks for the post!
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